The integration of business and design provides students with new methodologies and techniques that look beyond the traditional skill set to manage existing and evolving businesses. Particular focus is given to the management of creative processes, guiding multidisciplinary teams to implement organizational strategic goals in brand, product and service development, creative business management, responding to new challenges by using the design approach as an integral part of solving problems and finding new areas of opportunity and the management of creative businesses, implementing business fundamentals in the collaborative environment of the creative field.