APDM
5100

Strategic Design + Management in New Economies

Parsons Paris: Paris Design & Management

Strategic D+M in New Economies
Summer 2019
Taught By: Melissa Rancourt and David Schreff
Section: PC1

Course Reference Number: 1667

Credits: 3

This course exposes and introduces the students to the contexts, the complexities, and the conditions of the external environment (i.e. technological, socio-political, economic, and demographic) of the new economy based on services, experiences, and transience. These in turn present opportunities, challenges, and a new mandate for leadership and innovation on the part of design-intensive and creative firms that are slowly subsuming traditional consulting practice. How to design, manage and improve those design firms will require new design-managerial capacity. Students will investigate the aspects and angles of this ongoing transformation of and in the field of creative industries and will be presenting research and critique/commentary via seminal works in the field.

College: Parsons Paris (CP)

Department: Paris Design & Management (APDM)

Campus: Paris Siteline (PT)

Course Format: Seminar (R)

Max Enrollment: 25