Advocacy in Government Relations
Milano School of SPE: Urban Policy and Management
Course Reference Number: 7147
Credits: 3
The course explores strategies and techniques for advocacy on behalf of anorganization or a cause in government relations. Topics include targeting for lobbying and grassroots campaigns, determining goals, designing a strategic plan, researching the institutions, individuals and their processes, recruiting and training leaders and participants, taking inventory of resources and developing new ones, coalition building, and creating and utilizing advocacy tools (including direct lobbying, letter writing, phone banks, grass rootsmobilization, demonstrations, press relations, and paid media). Students discuss lobbying with elected officials and, working in a team, create a lobbying campaign and present it to a panel of professional lobbyists at the end of the semester. (Typically offered Fall Term)
College: Milano School of SPE (MM)
Department: Urban Policy and Management (MUPM)
Campus: New York City (GV)
Course Format: Lecture (L)
Max Enrollment: 25