MPLC
5017

Advocacy in Government Relations

Milano School of SPE: Urban Policy and Management

Advocacy in Gov't Relations
Fall 2011
Taught By: Michael Keogh
Section: A

Course Reference Number: 7147

Credits: 3

The course explores strategies and techniques for advocacy on behalf of anorganization or a cause in government relations. Topics include targeting for lobbying and grassroots campaigns, determining goals, designing a strategic plan, researching the institutions, individuals and their processes, recruiting and training leaders and participants, taking inventory of resources and developing new ones, coalition building, and creating and utilizing advocacy tools (including direct lobbying, letter writing, phone banks, grass rootsmobilization, demonstrations, press relations, and paid media). Students discuss lobbying with elected officials and, working in a team, create a lobbying campaign and present it to a panel of professional lobbyists at the end of the semester. (Typically offered Fall Term)

College: Milano School of SPE (MM)

Department: Urban Policy and Management (MUPM)

Campus: New York City (GV)

Course Format: Lecture (L)

Max Enrollment: 25