Currently, multicultural consumers -- Hispanic, African American and Asian American -- make up almost 40% of the U.S. population and U.S. multicultural media companies serving this market will generate revenues of over $28 billion. This course will provide an overview of the multicultural media arena by examining select companies and their leadership. The companies will span print, TV, online publishing and digital platforms. Each entity will be examined from three (3) different aspects: 1. How the editorial/entertainment product is created; 2. How the entities operate and are marketed; 3. How the business generates revenue.

Currently, multicultural consumers -- Hispanic, African American and Asian American -- make up almost 40% of the U.S. population and U.S. multicultural media companies serving this market will generate revenues of over $28 billion. This course will provide an overview of the multicultural media arena by examining select companies and their leadership. The companies will span print, TV, online publishing and digital platforms. Each entity will be examined from three (3) different aspects: 1. How the editorial/entertainment product is created; 2. How the entities operate and are marketed; 3. How the business generates revenue.

Currently, multicultural consumers -- Hispanic, African American and Asian American -- make up almost 40% of the U.S. population and U.S. multicultural media companies serving this market will generate revenues of over $28 billion. This course will provide an overview of the multicultural media arena by examining select companies and their leadership. The companies will span print, TV, online publishing and digital platforms. Each entity will be examined from three (3) different aspects: 1. How the editorial/entertainment product is created; 2. How the entities operate and are marketed; 3. How the business generates revenue.

Currently, multicultural consumers -- Hispanic, African American and Asian American -- make up almost 40% of the U.S. population and U.S. multicultural media companies serving this market will generate revenues of over $28 billion. This course will provide an overview of the multicultural media arena by examining select companies and their leadership. The companies will span print, TV, online publishing and digital platforms. Each entity will be examined from three (3) different aspects: 1. How the editorial/entertainment product is created; 2. How the entities operate and are marketed; 3. How the business generates revenue.