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Campaign Management Bootcamp

Schools of Public Engagement: Management and Business

Campaign Management Bootcamp
Spring 2013
Taught By: Jeffrey Smith
Section: A

Course Reference Number: 8259

Credits: 0

Thinking about running for political office or working on a candidate’s campaign? Take this intensive four-week workshop led by Professor Jeff Smith, a former Missouri State senator and veteran of many urban election campaigns. Professor Smith is joined by well-known practitioners from the local and national political arenas. Workshop sessions cover all aspects of campaign management, beginning with the decision to run. You'll learn how to create a campaign strategy, budget, and fundraising plan, the nuts and bolts of candidate advance, press relations, polling, and targeted advertising including how to leverage new media and data analytics, and, most important, how to get out the vote.

College: Schools of Public Engagement (NS)

Department: Management and Business (NBUS)

Campus: New York City (GV)

Course Format: Lecture (L)

Max Enrollment: 20