PAFM
1051
Marketing 1: Fashion Marketing
Parsons School of Design: Fashion Marketing
Marketing 1: Fashion Marketing
Spring 2017
Taught By: Marcie Cooperman
Section: C
Course Reference Number: 3434
Credits: 2
This course examines fundamental marketing concepts in the fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.
Open to Associate Degree in Fashion Design and Fashion Marketing majors only.
College: Parsons School of Design (PS)
Department: Fashion Marketing (PAFM)
Campus: New York City (GV)
Course Format: Seminar (R)
Max Enrollment: 17