This course is an immersive introduction to the fashion industry and the role of the merchandiser in a fashion apparel company. The course reviews merchandising principles and techniques used, including product development, planning, editing, sourcing, and decision making. Students also acquire a working vocabulary of industry terminology. The course offers a New York perspective: We explore the relationships between design, production, and marketing through an overview of the traditional New York Garment Center. We also examine the fashion incubators recently developed for area fashion designers and craftspeople.