Communication and Social media are an essential aspect of the strategy that every emergent designer should draw up to gain entry to the professional world. The goal of the course is to help the students think of digital communication as a tool to consolidate and promote their work to be prepared for the professional world after graduation. They will learn how to create, monitor and maintain an online presence to exist as designers. Firstly, they will analyze how the Internet is changing industries. Understanding the impact of social media on the industry will let them figure out how to enhance the diffusion of their thesis collection to get a job after graduation. Throughout the semester, the students will develop their final collection as the starting point of a new brand with strong visual identity and narrative contents. They are expected to create their own website and identify the best social media platforms to share their work and stand out from other graduates. Pre-requisite(s): APFD 4001

Communication and Social media are an essential aspect of the strategy that every emergent designer should draw up to gain entry to the professional world. The goal of the course is to help the students think of digital communication as a tool to consolidate and promote their work to be prepared for the professional world after graduation. They will learn how to create, monitor and maintain an online presence to exist as designers. Firstly, they will analyze how the Internet is changing industries. Understanding the impact of social media on the industry will let them figure out how to enhance the diffusion of their thesis collection to get a job after graduation. Throughout the semester, the students will develop their final collection as the starting point of a new brand with strong visual identity and narrative contents. They are expected to create their own website and identify the best social media platforms to share their work and stand out from other graduates. Pre-requisite(s): APFD 4001