APFM

2703

Fashion Communication

Parsons Paris: Paris Business of Fashion

Liberal Arts

Undergraduate Course

Degree Students

Fashion Communication

Summer 2019

Taught By: Katharina Sand

Section: PC1

CRN: 1028

Credits: 3

This course is an immersive introduction to communication strategies in fashion and luxury companies. Students learn how to create and foster dialogue between a fashion brand and consumers. The seminars and workshops cover a range of topics such as semiotic resources for brand identity, advertising and event management, experiential marketing, digital and interactive marketing, fashion journalism, and fashion public relations in the digital age. In addition, the course offers a Parisian perspective of luxury company strategies and investigates heritage management strategies from a communication perspective.

College: Parsons Paris (CP)

Department: Paris Business of Fashion (APFM)

Campus: Paris (PC)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:26pm 9/22/2019

Meeting Info:

Days: Monday, Tuesday, Wednesday, Thursday, Friday

Times: 9:00am - 11:40am

Building: Parsons Paris

Room: 201

Date Range: 7/1/2019 - 7/19/2019