NFDS

2352

Food Product Business

Schools of Public Engagement: Food Studies

Non-Liberal Arts

Undergraduate Course

Degree Students

Food Product Business

Fall 2019

Taught By: Robin Puskas

Section: A

CRN: 5347

Credits: 3

Never has there been a more exciting moment to launch your own food product business. The $130 billion specialty food industry is being upended by the surge in demand for authentic, small scale products, and large-scale food manufacturers are scrambling to capture the appeal and energy of the new food start-up. This course will walk you through the steps of launching a food product business, from product concept to manufacturing to launch, including weeding out untenable ideas to find a winner. We’ll use competitive analysis, consumer insight, and your own passion and expertise to hone your concept. Then we’ll shift focus to designing packaging, generating a proper pricing model, establishing market positioning, securing high quality manufacturing, and finally generating buzz for your product. We’ll learn through case studies as well as from guest speakers who are industry experts and fellow food entrepreneurs. The course culminates in an event where students bring product prototypes for classmates to help evaluate and enjoy.

College: Schools of Public Engagement (NS)

Department: Food Studies (NFDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 15

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:50pm 8/25/2019

Meeting Info:

Days: Tuesday

Times: 4:00pm - 5:50pm

Building: Academic Entrance 63 Fifth Ave

Room: 304

Date Range: 8/27/2019 - 12/10/2019