Programmatic Media & Marketing

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Graduate Course

Degree Students (with Restrictions)

Programmatic Media & Marketing

Spring 2021

Taught By: Matthew Melucci

Section: A

CRN: 8541

Credits: 3

The Programmatic industry-on its way to becoming a $100 billion year industry in the next five years and already is employing tens of thousands of people. It is likely to at least double in size in the subsequent five years as the fastest growing media sector and represents the most profound change to impact modern media and marketing since the advent of television. This foundation course in Programmatic Media & Marketing covers 360 degrees of data-driven, automated media and marketing and the vast industry ecosystem that supports it. In this course, expect to learn the industry's history, current state, and exciting future. Working professionals in the Programmatic sector will join us throughout the term exploring their functional roles as publishers, marketers, agencies, advertising and marketing technology vendors, and as data and services suppliers. The course is case-based, requires reading, teamwork, and provides hands-on experience with some of the best-known tools of the trade. This course is highly recommended preparation for earning industry certifications including those offered by key platform vendors and associations.

Pre-Requisite: Strongly recommend Media Ecnomics (NMDM 5301). This section is open to Master of Science and graduate certificate Media Management students only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Add/Drop Deadline: N/A
Online Withdrawal Deadline: N/A

Seats Available: Yes

Status: Open*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:10pm 7/4/2020 EDT

Meeting Info:

Days: Thursday

Times: 6:00pm - 7:50pm

Building: TBD

Room: TBD

Date Range: 1/21/2021 - 5/6/2021