The Programmatic industry-on its way to becoming a $100 billion year industry in the next five years and already is employing tens of thousands of people. It is likely to at least double in size in the subsequent five years as the fastest growing media sector and represents the most profound change to impact modern media and marketing since the advent of television. This foundation course in Programmatic Media & Marketing covers 360 degrees of data-driven, automated media and marketing and the vast industry ecosystem that supports it. In this course, expect to learn the industry's history, current state, and exciting future. Working professionals in the Programmatic sector will join us throughout the term exploring their functional roles as publishers, marketers, agencies, advertising and marketing technology vendors, and as data and services suppliers. The course is case-based, requires reading, teamwork, and provides hands-on experience with some of the best-known tools of the trade. This course is highly recommended preparation for earning industry certifications including those offered by key platform vendors and associations.