Business Strategies for Social Media

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Graduate Course

Degree Students (with Restrictions)

Biz Strats. for Social Media

Fall 2019

Taught By: Matthew Melucci

Section: A

CRN: 2053

Credits: 3

From Facebook to Foursquare, Twitter to Groupon our world has gotten ever smaller and demanding of our time and energies. Media is no longer the pulpit for a few hundred hired voices but rather a conduit for hundreds of millions of would-be authors, DJs, promoters and entertainers. Advertisers are forced to re-imagine sales strategies to take advantage of an expanding and clamoring social sphere. This course will explore social media philosophies and technologies to better grasp the impact of the new social reality on business strategies. Nontraditional forms of promotions, marketing and content creation are rapidly replacing traditional fair. Socially driven businesses have become a benchmark for new ideas, and media companies anticipate a world where sought-after images and words are born of the consumer rather than the professionals. The course will address issues ranging from the ways in which traditional media companies try to harness the power of social media, to the broader changes in business culture as a whole. In the context of readings and discussions students are asked to visualize the industry 5-10 years from now and draw conclusions about how social consumers and visionary entrepreneurs can best serve the market as it continues to reinvent itself.

This section is open to Master of Science and graduate certificate Media Management students only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Add/Drop Deadline: September 9, 2019 (Monday)

Online Withdrawal Deadline: November 17, 2019 (Sunday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:06am 12/7/2019 EST

Meeting Info:

Days: Wednesday

Times: 6:00pm - 7:50pm

Building: Johnson/Kaplan 66 West 12th

Room: 410

Date Range: 8/28/2019 - 12/11/2019