Digital Media: Strategy and Implementation

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Graduate Course

Degree Students (with Restrictions)

Digital Media: Strat & Impl.

Fall 2018

Taught By: Kenneth Krushel

Section: A

CRN: 4913

Credits: 3

Digital Media innovation is occurring more rapidly than in perhaps any other media sector, or arguably any industry category. As previously distinct media companies collide, how do these companies maintain their competitive positions? We will study how companies determine which technologies to develop, how companies create and capture the value from their innovations, and how they sustain competitive distinction despite widespread imitation and the emergence of competitive technology. The course will examine the major strategic challenges facing a variety of media platforms, and evaluate the strategies of multimedia firms. We will use various case studies, and provide students with the opportunity to work on a concrete strategic media problem confronting an existing media company.

This section is open to Master of Science and graduate certificate Media Management students only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:05am 12/12/2018

Meeting Info:

Days: Monday

Times: 8:00pm - 9:50pm

Building: 6 East 16th Street

Room: 902

Date Range: 8/27/2018 - 12/17/2018