Digital Media: Strat & Impl.
Taught By: Krushel, Kenneth
Digital Media innovation is occurring more rapidly than in perhaps any other media sector, or arguably any industry category. As previously distinct media companies collide, how do these companies maintain their competitive positions? We will study how companies determine which technologies to develop, how companies create and capture the value from their innovations, and how they sustain competitive distinction despite widespread imitation and the emergence of competitive technology. The course will examine the major strategic challenges facing a variety of media platforms, and evaluate the strategies of multimedia firms. We will use various case studies, and provide students with the opportunity to work on a concrete strategic media problem confronting an existing media company.
College: Schools of Public Engagement (NS)
Department: Media Studies (NMDS)
Campus: New York City (GV)
Course Format: Seminar (R)
Max Enrollment: 20
Enrollment Status: Closed*
*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:25pm 4/20/2018