Have you dreamed of becoming your own boss? Thought about starting a new division in a company? Or have you considered joining a new media start-up? Discover what it takes to establish a new venture with this course. The Entrepreneurship in Media class environment enables students to gain hands-on experience with key aspects of the business development process. You will learn about and apply the essential steps and techniques to identify, pitch, create a minimal viable product and present a new venture proposal. Students develop an understanding of customer needs assessment, intellectual property, market research analysis, strategy and launch plans. This course also examines the careers, businesses, and strategies for success of media entrepreneurs.