The Activism Toolkit

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students (with Restrictions)

The Activism Toolkit

Fall 2022

Taught By: Savanna Washington

Section: A

CRN: 8957

Credits: 3

The ability to create an effective business plan and roll-out strategy is essential in any and every aspect of Media Management. This is no less the case for non-profits, educational organizations, community groups, advocacy groups and cultural institutions. This class will focus on activism campaign strategies, social outreach, and evaluation metrics as benchmarks for progress and success within these types of organizations. This course begins with a survey of activism in the United States over the last 100+ years, beginning with the nation-wide protest of Birth of a Nation, in 1915, by the NAACP. It was the first nation-wide campaign by this fledgling organization and helped serve as a catalyst for their continued nation-wide activism. The class will also include the women's suffragette movement of the 1910's, to the activism of the 1960's over Civil Rights, the Vietnam War, and women's rights of today. Current events will also be included such as the activism of Gay rights organizations, the Me Too movement, and Black Lives Matter groups among others. The course will look at their tactics; what worked, what didn’t work, and how we can create new and more effective ways to implement these tools in students' current media projects. By the end of the course, each student will create their own campaign by incorporating the media tool(s) and strategies discussed and analyzed. Whether it is an advocacy organization, a meet-up cultural event, or other outreach activity, this class will prepare you to utilize digital video, photography, transmedia, installations or other non-traditional methods to implement social issue-based plans and campaigns. The course will also emphasize how to assist organizations with media audits and promotional materials as a means to make mission statements come alive and organizations more visible.

This section is open to graduate students in the School of Media Studies only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvisisng@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.
This course counts as an elective course for the Graduate Minor in Creative Community Development

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: November 20, 2022 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:54am 8/12/2022 EDT

Meeting Info:

Days: Wednesday

Times: 4:00pm - 5:50pm

Building: 6 East 16th Street

Room: 1200B

Date Range: 8/31/2022 - 12/7/2022