Contemporary Topics in Media Management
Schools of Public Engagement: Media
CRN: 8958
Credits: 3
The ground is shifting beneath the feet of media leaders. Traditional business models are becoming obsolete as executives grapple with disruption in technology, politics, public policy, consumer habits, the economy, the environment, and demographics. This course takes a deep-dive look at a few of the latest and most important changes affecting news and entertainment – the precise ones will vary each semester. In doing so, students will learn skills managers need to adapt to change. They will develop strategies to identify trustworthy sources of news and information and stay well informed without becoming overwhelmed. They will explore techniques that creative leaders use to anticipate important trends. And they will examine how companies integrate insights from multiple fields into their business plans in order to satisfy different stakeholders, including the public. Our studies will take advantage of our base in the world capital of the media business. We will meet with executives, activists, and analysts who can tell us how they perceive, and grapple with, change. Students will read and respond to articles, book chapters, case studies, company reports, and presentations that provide a context for changing developments and strategies.
College: Schools of Public Engagement (NS)
Department: Media (MED)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 15
Add/Drop Deadline: September 11, 2023 (Monday)
Online Withdrawal Deadline: November 19, 2023 (Sunday)
Seats Available: Yes
Status: Closed*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:00am EDT 9/28/2023