Contemporary Topics in Media Management

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students (with Restrictions)

Contemp Topics MediaManagement

Fall 2021

Taught By: David Lieberman

Section: A

CRN: 8958

Credits: 3

The ground is shifting beneath the feet of media leaders. Traditional business models are becoming obsolete as executives grapple with disruption in technology, politics, public policy, consumer habits, the economy, the environment, and demographics. This course takes a deep-dive look at a few of the latest and most important changes affecting news and entertainment – the precise ones will vary each semester. In doing so, students will learn skills managers need to adapt to change. They will develop strategies to identify trustworthy sources of news and information and stay well informed without becoming overwhelmed. They will explore techniques that creative leaders use to anticipate important trends. And they will examine how companies integrate insights from multiple fields into their business plans in order to satisfy different stakeholders, including the public. Our studies will take advantage of our base in the world capital of the media business. We will meet with executives, activists, and analysts who can tell us how they perceive, and grapple with, change. Students will read and respond to articles, book chapters, case studies, company reports, and presentations that provide a context for changing developments and strategies.

This section is open to graduate students in the School of Media Studies only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvisisng@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: September 13, 2021 (Monday)

Online Withdrawal Deadline: November 21, 2021 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:01pm 10/22/2021 EDT

Meeting Info:

Days: Tuesday

Times: 4:00pm - 5:50pm

Building: 6 East 16th Street

Room: 600

Date Range: 8/31/2021 - 12/7/2021