Contemporary Topics in Media Management

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students (with Restrictions)

Contemp Topics MediaManagement

Fall 2020

Taught By: David Lieberman

Section: A

CRN: 8958

Credits: 3

The ground is shifting beneath the feet of media leaders. Traditional business models are becoming obsolete as executives grapple with disruption in technology, public policy, consumer habits, and the economy. This course introduces students to skills they will need to keep up as we explore some of the most important changes upending media. This semester will focus on three topics: We will examine how media companies that play major roles in the 2020 elections are shaped by – and promote -- audience polarization. We will investigate strategies that giants including Amazon, Facebook, Apple, Disney, Comcast, and Spotify deploy to reorient the media industry around streaming platforms. And we will explore whether the rapid commercialization of podcasting will transform it into a traditional infotainment medium that’s less hospitable than it has been to public interest programming. Our studies will take advantage of our base in the world capital of the media business. We will meet with executives, activists, and analysts who can tell us how they perceive, and grapple with, change. Students also will learn techniques to find information they will need to develop strategies that can satisfy different stakeholders, including the public. Students will read and respond to articles, book chapters, case studies, company reports, and presentations that provide a context for changing developments and strategies.

This section is open to graduate students in the School of Media Studies only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvisisng@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 20

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:56am 2/25/2021 EST

Meeting Info::

Days: Tuesday

Times: 4:00pm - 5:50pm

Building: Online Course

Date Range: 9/1/2020 - 12/8/2020