Do it Yourself Guide to Public Relations

Schools of Public Engagement: Writing Program

Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

DIY Public Relations

Spring 2021

Taught By: Richard Huff

Section: A

CRN: 3780

Credits: 3

There are no more media gatekeepers. Today, anyone with a cause to pitch or a company to launch can create a low-or-no cost media platform to reach consumers, the media and more. Launching a platform is one thing, however, planning, creating a theme, and promoting a new business, a book, or a cause is another issue that involves strategy, creative thinking, writing and execution. In this course we cover everything students need to conceive and execute a multi-platform public relations campaign for their projects. Together we learn how to work within a variety of media, including text, video and social media. Students also learn how to be interviewed, learn what to do when something goes wrong, and they’ll learn how to maneuver the vast array of digital and traditional media outlets to get the most exposure for their project. The class is targeted for entrepreneurs starting new businesses, those considering switching careers, and those looking for help promoting themselves in a multi-media way.

College: Schools of Public Engagement (NS)

Department: Writing Program (NWRW)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 21

Add/Drop Deadline: February 8, 2021 (Monday)

Online Withdrawal Deadline: April 13, 2021 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:00pm 6/16/2021 EDT

Meeting Info:

Building: Online Course

Date Range: 1/19/2021 - 5/10/2021