PAFM

1061

Marketing 2: Branding

Parsons School of Design: Fashion Marketing

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Marketing 2: Branding

Fall 2019

Taught By: Richard Bianchi

Section: B

CRN: 2029

Credits: 2

This course examines branding and the ways that brands are observed, perceived, and experienced. By studying brand models and theories students will begin to understand how brands create and maintain a distinct voice and identity, as well as a vision of how their brand fits within wider culture. Students will understand the challenges of brand management, exploring how to develop, nurture, and manage successful brands.

Open to: Associate Degree in Fashion Design and Fashion Marketing majors only, others by permission. Pre-requisites: PAFM 1051 Marketing 1: Fashion Marketing and PAFM 1190 Fashion Industry Profile.
NOTE: This course is not open to AAS Fashion Marketing and Communication majors as it significantly overlaps with the required course, PAFC 1200 Core 2. Students who have completed PAFC 1200 may not apply credit from this course (PAFM 1061) to the degree, due to similar course content.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:46am 6/16/2019

Meeting Info:

Days: Monday

Times: 12:10pm - 2:50pm

Building: TBD

Room: TBD

Date Range: 8/26/2019 - 12/16/2019

Marketing 2: Branding

Fall 2019

Taught By: Marcie Cooperman

Section: X1

CRN: 3905

Credits: 2

This course examines branding and the ways that brands are observed, perceived, and experienced. By studying brand models and theories students will begin to understand how brands create and maintain a distinct voice and identity, as well as a vision of how their brand fits within wider culture. Students will understand the challenges of brand management, exploring how to develop, nurture, and manage successful brands.

Open to: Associate Degree in Fashion Design and Fashion Marketing majors only, others by permission. Pre-requisites: PAFM 1051 Marketing 1: Fashion Marketing and PAFM 1190 Fashion Industry Profile.
NOTE: This course is not open to AAS Fashion Marketing and Communication majors as it significantly overlaps with the required course, PAFC 1200 Core 2. Students who have completed PAFC 1200 may not apply credit from this course (PAFM 1061) to the degree, due to similar course content.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 14

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:46am 6/16/2019

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 8/26/2019 - 12/16/2019

Marketing 2: Branding

Spring 2019

Taught By: Marcie Cooperman

Section: D

CRN: 2082

Credits: 2

This course examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This course focuses on the challenges of brand management, exploring how successful marketers go about developing and managing successful brands.

Open to: Associate Degree in Fashion Design and Fashion Marketing majors only, others by permission. Pre-requisites: PAFM 1051 Marketing 1: Fashion Marketing and PAFM 1190 Fashion Industry Profile.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:45am 6/16/2019

Meeting Info:

Days: Wednesday

Times: 7:00pm - 9:40pm

Building: Academic Entrance 63 Fifth Ave

Room: 204

Date Range: 1/23/2019 - 5/8/2019

Marketing 2: Branding

Spring 2019

Taught By: Joan Abraham

Section: X1

CRN: 5337

Credits: 2

This course examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This course focuses on the challenges of brand management, exploring how successful marketers go about developing and managing successful brands.

Open to: Associate Degree in Fashion Design and Fashion Marketing majors only, others by permission. Pre-requisites: PAFM 1051 Marketing 1: Fashion Marketing and PAFM 1190 Fashion Industry Profile.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 14

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:45am 6/16/2019

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 1/22/2019 - 5/13/2019

Marketing 2: Branding

Spring 2019

Taught By: Mary Kassner

Section: B

CRN: 2084

Credits: 2

This course examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This course focuses on the challenges of brand management, exploring how successful marketers go about developing and managing successful brands.

Open to: Associate Degree in Fashion Design and Fashion Marketing majors only, others by permission. Pre-requisites: PAFM 1051 Marketing 1: Fashion Marketing and PAFM 1190 Fashion Industry Profile.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:45am 6/16/2019

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: 6 East 16th Street

Room: 902

Date Range: 1/24/2019 - 5/9/2019

Marketing 2: Branding

Spring 2019

Taught By: Marcie Cooperman

Section: C

CRN: 2083

Credits: 2

This course examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This course focuses on the challenges of brand management, exploring how successful marketers go about developing and managing successful brands.

Open to: Associate Degree in Fashion Design and Fashion Marketing majors only, others by permission. Pre-requisites: PAFM 1051 Marketing 1: Fashion Marketing and PAFM 1190 Fashion Industry Profile.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:45am 6/16/2019

Meeting Info:

Days: Tuesday

Times: 9:00am - 11:40am

Building: Academic Entrance 63 Fifth Ave

Room: 417

Date Range: 1/22/2019 - 5/7/2019