Marketing 2: Branding

Parsons School of Design: Fashion Marketing

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Marketing 2: Branding

Spring 2021

Taught By:

Section: X1

CRN: 4274

Credits: 2

This course examines branding and the ways that brands are observed, perceived, and experienced. By studying brand models and theories students will begin to understand how brands create and maintain a distinct voice and identity, as well as a vision of how their brand fits within wider culture. Students will understand the challenges of brand management, exploring how to develop, nurture, and manage successful brands.

Open to: All university undergraduate degree students.
NOTE: This course is not open to AAS Fashion Marketing and Communication majors as it significantly overlaps with the required course, PAFC 1200 Core 2. Students who have completed PAFC 1200 may not apply credit from this course (PAFM 1061) to the degree, due to similar course content.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 0

Add/Drop Deadline: N/A
Online Withdrawal Deadline: N/A

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:10pm 7/12/2020 EDT