Marketing 3: Marketing Mgmt

Parsons School of Design: Fashion Marketing

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Marketing 3: Marketing Mgmt

Spring 2021

Taught By: Laura Lanteri

Section: A

CRN: 1930

Credits: 2

Marketing Management extends beyond the principles of fashion marketing to focus on managing the marketing function. This course challenges students to analyze and make strategic decisions through case studies, assignments and rigorous discussion. The application of marketing theory is investigated among both small and large companies in a domestic and global context.

Open to: All university undergraduate degree students.
NOTE: This course is not open to AAS Fashion Marketing and Communication majors as it significantly overlaps with the required course, PAFC 2100 Core 3. Students who have completed PAFC 2100 may not apply credit from this course (PAFM 1161) to the degree, due to similar course content.

College: Parsons School of Design (PS)

Department: Fashion Marketing (PAFM)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: February 7, 2021 (Sunday)

Online Withdrawal Deadline: April 14, 2021 (Wednesday)

Seats Available: Yes

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:56am 7/1/2021 EDT

Meeting Info:

Days: Monday

Times: 7:00pm - 9:40pm

Building: Online Course

Date Range: 1/25/2021 - 5/10/2021