Students build on their graphic design experience by investigating real-world applications of communication design, with an emphasis on concept development as applied to problem solving. Through projects, students learn to employ narrative and storytelling methods and engage in design research, analysis, documentation, and implementation. Emphasis is placed on the relationship between individual creative and critical thinking skills and the designer’s role within the professional arena. Topics covered include creation of the elements of brand identity programs, such as logos, publications, advertisements, and websites. Students explore advanced techniques in the Adobe Creative Suite. By the end of the course, students will have learned to apply design principles and visual elements effectively in a wide variety of business identity and communication problems. Prerequisite: Graphic Design I or the equivalent and experience with Adobe Creative Suite.