Influence by Design: Insights and Strategies for Persuasion

Parsons School of Design: Design Strategies

Non-Liberal Arts

Undergraduate Course

Degree Students

Influence by Design

Spring 2021

Taught By: Robert Rabinovitz

Section: A

CRN: 3559

Credits: 3

At all levels of human interaction we are constantly being persuaded to think and act in ways others want us to. From interpersonal relationships to cultural and political movements, various forms of communication are being deployed to influence us as individuals as well as members of a larger community. For this course, students will explore the power of persuasion, ranging from; semiotics - myth and symbols that unify people around ideas and beliefs; meaning and context; to motivating factors such as fact or rumor, fear or reward. Students will also examine through research and workshops a variety of design strategies and tactics for effective coercion. The course will provide a context for historical modes of persuasion; from the development of debate and rhetoric in ancient Greece and the heavy hand of Nazi propaganda to contemporary forms of influence such as advertising, partisan talk radio and the internet meme. Framing the subject broadly as an introduction to brand strategy, marketing and public relations. Students will gain clarity around understanding and influencing cognitive shifts in order to impact behavior and systemic change thru a range of activities. Emphasis will be placed on assignments that combine research and analysis to inform the design of creative interventions in visual communication, performance and interactive media.

Open to: All university undergraduate students

College: Parsons School of Design (PS)

Department: Design Strategies (PSDS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 18

Add/Drop Deadline: February 8, 2021 (Monday)

Online Withdrawal Deadline: April 13, 2021 (Tuesday)

Seats Available: Yes

Status: Closed*

* Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:55am 7/1/2021 EDT

Meeting Info:

Days: Thursday

Times: 9:00am - 11:40am

Building: Online Course

Date Range: 1/21/2021 - 5/6/2021