Compelling Visual Campaigns: Commercial, Fashion, Not For Profit

University Liberal Arts: University Lecture Program

Liberal Arts

Undergraduate Course

Degree Students

Visual Campaigns

Fall 2018

Taught By: Thomas Werner

Section: L

CRN: 5286


Great commercial, fashion, and not-for-profit campaigns are a reflection of the moral, social, and economic imperatives of our time. From wartime to economic booms this imagery has shown us where our social and cultural boundaries are and how seek to embrace or break them. Beyond addressing larger social mores a single image or campaign is about life style, desire, fantasy, sensuality, and unavoidably commerce. It is also about identity, individuality, subculture and the desire to belong. In this course students will develop an understanding of how these visual narratives are interpreted in a local, national, and international context, and the importance of visual and cultural literacy to the creation and distribution of compelling images, brands, and campaigns across traditional, new, and social media.

College: University Liberal Arts (UL)

Department: University Lecture Program (ULIB)

Campus: New York City (GV)

Course Format: Lecture (L)

Max Enrollment: 76

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:57am 2/18/2019

Meeting Info:

Days: Monday

Times: 2:00pm - 3:15pm

Building: Johnson/Kaplan 66 West 12th

Room: 407

Date Range: 8/27/2018 - 12/17/2018