This is a team-based course that focuses on the strengths of collaborative creativity, design innovation and persuasive communication strategies. Through hands-on projects, students will learn the processes of design research and design thinking, and practice techniques from ideation to prototyping. Students will apply these methods by working with real company briefs and develop their own creative business strategies for their final presentations. By analyzing and discussing a broad range of business strategy cases and meetings with industry experts, students will learn how to approach management and teamwork as a strategic process that combines design and business. 

This is a team-based course that focuses on the strengths of collaborative creativity, design innovation and persuasive communication strategies. Through hands-on projects, students will learn the processes of design research and design thinking, and practice techniques from ideation to prototyping. Students will apply these methods by working with real company briefs and develop their own creative business strategies for their final presentations. By analyzing and discussing a broad range of business strategy cases and meetings with industry experts, students will learn how to approach management and teamwork as a strategic process that combines design and business.