APDM

2315

Marketing, PR and Branding

Parsons Paris: Paris Design & Management

Non-Liberal Arts

Undergraduate Course

Degree Students

Marketing, PR and Branding

Fall 2018

Taught By: Katharina Sand

Section: PC1

CRN: 5028

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

College: Parsons Paris (CP)

Department: Paris Design & Management (APDM)

Campus: Paris (PC)

Course Format: Seminar (R)

Max Enrollment: 18

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:46pm 12/11/2018

Meeting Info:

Days: Tuesday

Times: 12:20pm - 3:00pm

Building: Parsons Paris

Room: 201

Date Range: 8/28/2018 - 12/4/2018

Marketing, PR and Branding

Fall 2018

Taught By: Katharina Sand

Section: PC2

CRN: 8065

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

College: Parsons Paris (CP)

Department: Paris Design & Management (APDM)

Campus: Paris (PC)

Course Format: Seminar (R)

Max Enrollment: 16

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:46pm 12/11/2018

Meeting Info:

Days: Tuesday

Times: 3:20pm - 6:00pm

Building: Parsons Paris

Room: 201

Date Range: 8/28/2018 - 12/4/2018