APDM
2315

Marketing, PR and Branding

Parsons Paris: Parsons Paris

Non-Liberal Arts
Undergraduate Course
Degree Students
Marketing, PR and Branding
Fall 2024
Taught By: Leslie Dahlgren
Section: PC2

CRN: 15482

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

College: Parsons Paris (CP)

Department: Parsons Paris (PPAR)

Campus: Paris (PC)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:36am EDT 6/17/2024

Meeting Info:
Days: Friday
Times: 12:30pm - 3:10pm
Building: Parsons Paris
Room: 301
Date Range: 8/30/2024 - 12/13/2024
Marketing, PR and Branding
Fall 2024
Taught By: Pascal Nuzzo
Section: PC1

CRN: 15483

Credits: 3

An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.

College: Parsons Paris (CP)

Department: Parsons Paris (PPAR)

Campus: Paris (PC)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 18

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:36am EDT 6/17/2024

Meeting Info:
Days: Tuesday
Times: 3:25pm - 6:05pm
Building: Parsons Paris
Room: 300
Date Range: 8/27/2024 - 12/10/2024