Transversal Design. Sport is no longer a sideline—it’s a primary engine of culture, design, and commerce. This course treats sport as a transversal design arena, where performance technologies become fashion, athlete narratives become brands, arenas become experience labs, and communities become movements. We’ll connect product, place, media, wellness, and identity: from sneaker culture and NIL founders to wearables, esports, and stadium hospitality. Students will analyze, prototype, and pitch sport-led brand concepts that cross fashion, interiors, digital platforms, and events.