Transversal Design. Food: The New Brand Rockstar? Food is no longer just sustenance; it’s culture, identity, and big business. This course dives into food as the ultimate entry point for exploring the dynamic intersections of design, fashion, and brand strategy. From chef-led fashion collaborations to the commoditization of dining experiences, students will examine how food systems—spanning production, sustainability, and storytelling—create cultural capital and drive brand value in today’s marketplace. Featuring a robust roster of guest speakers and panel discussions with leading chefs, designers, and brand strategists, this course offers unique access to industry insights and firsthand expertise. Through case studies, hands-on projects, and cross-disciplinary analysis, students will discover how food and its experiences shape global trends and forge new opportunities in design and business. The transversal design process, central to this course, fosters innovative, multi-faceted conceptualization that moves seamlessly across disciplines like fashion, interiors, and art. By the end of the course, participants will be equipped to contextualize food trends, potentially develop their own signature style, and take on roles shaping the future of interdisciplinary food-focused branding. If you’re food-curious and ready to explore its power as a design and business.