In the second term of this two-semester course, students are required to demonstrate an iterative design and development approach to proposed strategies for creative business-inflected intervention. Students opting to continue project work initiated during Senior Project 1 will engage in deeper inquiries to develop their investigations, ventures, or campaigns through further field work involving prototypes and testing, refinement of insights and development of robust and defensible strategic direction around all aspects of the project. Students opting not to continue work from Senior Project 1 will engage in the same set of activities, structured by a client brief provided by the program. In both instances, project design, development, and implementation strategies are expected to actively engage critical stakeholders in a rigorous, thoughtful and professional manner. Open to: BBA in Strategic Design and Management students, Seniors only. Pre-requisite(s): APDM 4000 Senior Project 1; APDM 4001 Business Models and Entrepreneurial Strategy."

In the second term of this two-semester course, students are required to demonstrate an iterative design and development approach to proposed strategies for creative business-inflected intervention. Students opting to continue project work initiated during Senior Project 1 will engage in deeper inquiries to develop their investigations, ventures, or campaigns through further field work involving prototypes and testing, refinement of insights and development of robust and defensible strategic direction around all aspects of the project. Students opting not to continue work from Senior Project 1 will engage in the same set of activities, structured by a client brief provided by the program. In both instances, project design, development, and implementation strategies are expected to actively engage critical stakeholders in a rigorous, thoughtful and professional manner. Open to: BBA in Strategic Design and Management students, Seniors only. Pre-requisite(s): APDM 4000 Senior Project 1; APDM 4001 Business Models and Entrepreneurial Strategy."