In this intensive course, students gain the knowledge, skills, process, and tools to develop a comprehensive brand identity system. Designed to support the Capstone project, the course combines lectures and case studies with hands-on studio work and critiques from industry guests. Through 8 sessions held every other week, students define their brand’s strategy, naming, and tone of voice, then build its visual identity, guidelines, and sample applications ahead of their Capstone exhibition. The course closes with an exploration on the future of branding.