APDS

2101

Luxury Systems

Parsons Paris: Paris Design Studies

Non-Liberal Arts

Undergraduate Course

Degree Students (with Restrictions)

Luxury Systems

Fall 2019

Taught By: Agnes Bureau

Section: PC2

CRN: 7970

Credits: 3

What defines a luxury business and what are the key strategies that determine the growth of a high-end company in today’s transnational world? The analysis of the various business models of companies of different sizes provides an in-depth understanding of the business fundamentals and key managerial strategies that allow a brand development in compliance with specific values and heritage. Particular focus is given to the articulations between design, innovation, sourcing, development, production, marketing, distribution, retail and communication operations. The course deals with the new challenges faced by both the designers and the managers at each step of the organizational and creative processes in this locally-rooted atypical field of the global industry. Methods, procedures and best practices are shared and critically discussed to analyze the organization of the company, its corporate policies and human resources. The relationships with clients and users are also investigated. The course helps students acquire a consistent knowledge of the specificities and complexities of the luxury creative businesses in the Parisian context for a better design of their sustainable future.

College: Parsons Paris (CP)

Department: Paris Design Studies (APDS)

Campus: Paris (PC)

Course Format: Seminar (R)

Max Enrollment: 12

Add/Drop Deadline: September 9, 2019 (Monday)

Online Withdrawal Deadline: November 17, 2019 (Sunday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:57pm 11/22/2019 EST

Meeting Info:

Days: Friday

Times: 10:00am - 12:40pm

Building: Parsons Paris

Room: 200

Date Range: 8/30/2019 - 12/14/2019

Luxury Systems

Fall 2019

Taught By: Agnes Bureau

Section: PC1

CRN: 4130

Credits: 3

What defines a luxury business and what are the key strategies that determine the growth of a high-end company in today’s transnational world? The analysis of the various business models of companies of different sizes provides an in-depth understanding of the business fundamentals and key managerial strategies that allow a brand development in compliance with specific values and heritage. Particular focus is given to the articulations between design, innovation, sourcing, development, production, marketing, distribution, retail and communication operations. The course deals with the new challenges faced by both the designers and the managers at each step of the organizational and creative processes in this locally-rooted atypical field of the global industry. Methods, procedures and best practices are shared and critically discussed to analyze the organization of the company, its corporate policies and human resources. The relationships with clients and users are also investigated. The course helps students acquire a consistent knowledge of the specificities and complexities of the luxury creative businesses in the Parisian context for a better design of their sustainable future.

College: Parsons Paris (CP)

Department: Paris Design Studies (APDS)

Campus: Paris (PC)

Course Format: Seminar (R)

Max Enrollment: 14

Add/Drop Deadline: September 9, 2019 (Monday)

Online Withdrawal Deadline: November 17, 2019 (Sunday)

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:57pm 11/22/2019 EST

Meeting Info:

Days: Thursday

Times: 10:00am - 12:40pm

Building: Parsons Paris

Room: 201

Date Range: 8/29/2019 - 12/12/2019