What defines a luxury business and what are the key strategies that determine the growth of a high-end company in today’s transnational world? The analysis of the various business models of companies of different sizes provides an in-depth understanding of the business fundamentals and key managerial strategies that allow a brand development in compliance with specific values and heritage. Particular focus is given to the articulations between design, innovation, sourcing, development, production, marketing, distribution, retail and communication operations. The course deals with the new challenges faced by both the designers and the managers at each step of the organizational and creative processes in this locally-rooted atypical field of the global industry. Methods, procedures and best practices are shared and critically discussed to analyze the organization of the company, its corporate policies and human resources. The relationships with clients and users are also investigated. The course helps students acquire a consistent knowledge of the specificities and complexities of the luxury creative businesses in the Parisian context for a better design of their sustainable future.

What defines a luxury business and what are the key strategies that determine the growth of a high-end company in today’s transnational world? The analysis of the various business models of companies of different sizes provides an in-depth understanding of the business fundamentals and key managerial strategies that allow a brand development in compliance with specific values and heritage. Particular focus is given to the articulations between design, innovation, sourcing, development, production, marketing, distribution, retail and communication operations. The course deals with the new challenges faced by both the designers and the managers at each step of the organizational and creative processes in this locally-rooted atypical field of the global industry. Methods, procedures and best practices are shared and critically discussed to analyze the organization of the company, its corporate policies and human resources. The relationships with clients and users are also investigated. The course helps students acquire a consistent knowledge of the specificities and complexities of the luxury creative businesses in the Parisian context for a better design of their sustainable future.