This course prepares future brand leaders to navigate a new era where creativity, technology, and ethics intersect. Students explore how artificial intelligence transforms storytelling, design thinking, and consumer engagement across creative industries. Emphasizing responsible innovation, the course helps students use data and generative tools to craft and analyze the performance of authentic, purpose-driven, and sustainable brand strategies that connect analytical insight with creative vision. Through projects with global organizations and French brands, students gain hands-on experience applying AI to enhance both creative expression and social responsibility.