With the advent of the internet, there has been a shift in the ways fashion, its objects and its images are produced and consumed. Online fashion shows, live shopping events, fashion talks sponsored by luxury brands, fashion virtual games and the increasing attention of brands towards. Big data are transforming the fashion system and its hierarchies. This course explores this shift focusing on contemporary fashion and its unique relation with the new media. Via workshops, visits and discussions with guest speakers, the course opens up multiple perspectives on the fashion media industry, the emergence of new figures and its wider social and cultural dimensions. A particular attention we will be given to the proliferation of fashion in media platforms like Instagram, Tik Tok and Twitter and the increasing popularization - via social media - of politics and discourse on the social role of fashion. The course will investigate key-topics such as the shift from print to digital media, online consumption and identity formation; technological innovation and VR gaming, the emergence of IG fashion influencers in neo-liberal economies, the role of social media in fostering the emergence of discourses on inclusivity, equity and race.