In this elective course, students acquire a deep understanding of the many different specialized fields of expertise and professions that are brought together by the creative industries when launching a new brand or publication or when creating advertising campaigns, fashion shows, presentations and exhibitions. The students research these images and events and the messages they are designed to convey. They critically explore historical and contemporary fashion systems in relation to other creative industries and learn to assess a visual identity in order to redefine it within today’s cultural and fashion contexts. Through a series of lectures and workshops, the students develop creative visual strategies, foster new narratives and ways of communicating and acquire knowledge and references that can be adapted to their own discourse and work by studying both historical and contemporary fashion photography, styling art direction and publishing as forms of artistic expression. The students learn how to make creative decisions as Art Directors and to take into consideration many relevant aspects involved in making them including diversity, inclusion and representation.