Critical Fashion examines the cultural scope of fashion practices in the fashion industry. The course focuses on three main areas of fashion practice – fashion writing, image-making and fashion branding – and brings students to directly experiment each practice via workshops led by fashion professionals. The aim is to allow students to work and collaborate with relevant figures of the industry, to critically discuss contemporary issues in these fields of fashion, and finally produce their own projects. The course will be divided in three parts and each part will combine a theoretical and practical dimension. In the first part of the course, students will focus on fashion writing, studying its multiple forms (from fashion copywriting to fashion criticism), investigating their cultural implications, and finally creating their own written project. The second section of this course is dedicated to image making. In this section, students explore the multiple figures/practices (from styling to photography) involved in the creation of a fashion image and will finally produce their own project in the shape of a fashion editorial or fashion film. The last part of the course focuses on fashion branding and marketing. Here students will not only learn about the different steps of fashion branding but, most importantly, will be asked to propose a project for a fashion house.