CENT

5100

Marketing for the Arts

CoPA Cross-Disciplinary: Entrepreneurship

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students (with Restrictions)

Marketing for the Arts

Fall 2020

Taught By: Kent Davidson

Section: A

CRN: 3665

Credits: 3

This course covers the principles, strategies and tactics of marketing for artists and arts managers seeking to gain deeper insights into, and engagement with, their fans and patrons. The course addresses both DIY approaches of lightly institutionalized individual artists and more formal traditional-to-current approaches of cultural institutions. Key topics include: the relationship between purpose, mission, branding, and programming; data, segmentation, and analysis/research in a business about people; developing a digital presence; storytelling; public relations; and the patron experience.

College: College of Performing Arts (CO)

Department: Entrepreneurship (CENT)

Campus: Online (DL)

Sync Type: N/A

Course Format: Seminar (R)

Max Enrollment: 25

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: Yes

Status: Open*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:26pm 8/13/2020 EDT

Meeting Info:

Days: Tuesday

Times: 4:00pm - 6:30pm

Building: Online Course

Date Range: 8/31/2020 - 12/19/2020