CENT

5100

Marketing for the Arts: Designing Connections & Communications

CoPA Cross-Disciplinary: Entrepreneurship

Liberal Arts

Undergraduate Course

Graduate Course

Majors Only

Marketing for the Arts

Fall 2019

Taught By: Willy Wong

Section: A

CRN: 3665

Credits: 3

What are the principles, strategies and tactics of marketing for entrepreneurial performing artists seeking to build meaningful connections and communications in the 21st century? You'll interrogate this question in two parts. During the first third of the term, practical workshops and critiques expand your portfolio of storytelling assets to share your pursuits—website, video, social media, slide deck, press kit, and other brand interfaces. In the remaining two-thirds of the term, case studies, exercises, guest and group presentations explore methods and conventions for enterprising artists and arts organizations to discover audiences and engage communities in our digital era—content, social, search, analytics, underscored by basics of design, research, segmentation, value propositions, business and revenue models, media/public relations, etc. Learning culminates with your pitch of an integrated marketing campaign using the kit of tools and techniques you’ve acquired. Experimentation, audacity, collaboration, and serious play welcome.

College: College of Performing Arts (CO)

Department: Entrepreneurship (CENT)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 25

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:25am 6/25/2019

Meeting Info:

Days: Tuesday

Times: 9:00am - 11:30am

Building: Academic Entrance 63 Fifth Ave

Room: L101

Date Range: 8/27/2019 - 12/3/2019