CENT

5100

Marketing & PR for Individual Artists & Arts Organizations

CoPA Cross-Disciplinary: Entrepreneurship

Liberal Arts

Undergraduate Course

Graduate Course

Majors Only

Marketing & PR for the Arts

Fall 2018

Taught By: Diane Ragsdale and Willy Wong

Section: A

CRN: 4442

Credits: 3

This course examines the development of public relations and marketing plans on both an external and internal basis. It includes a review of approaches for maximum impact for different types, styles, and sizes of arts organizations. It examines the use of all forms of media. The course covers audience development and related demographics, relationship products, market segmentation, promotional tools, e-marketing, and uses of social media, research, and media relations.

College: College of Performing Arts (CO)

Department: Entrepreneurship (CENT)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 15

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:22pm 12/13/2018

Marketing & PR for the Arts

Fall 2018

Taught By: Diane Ragsdale and Willy Wong

Section: B

CRN: 6736

Credits: 3

This course examines the development of public relations and marketing plans on both an external and internal basis. It includes a review of approaches for maximum impact for different types, styles, and sizes of arts organizations. It examines the use of all forms of media. The course covers audience development and related demographics, relationship products, market segmentation, promotional tools, e-marketing, and uses of social media, research, and media relations.

College: College of Performing Arts (CO)

Department: Entrepreneurship (CENT)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 15

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:22pm 12/13/2018