NCOM
4301

The Media Business

Schools of Public Engagement: Communication

Non-Liberal Arts
Undergraduate Course
Degree Students
The Media Business
Spring 2023
Taught By: Amotz Zakai
Section: A

CRN: 5650

Credits: 3

An exploration of the work of media industries and the complex of factors that make the business of media so distinctive. In what ways has the media business evolved in the past 25 years? How do emergent media business models compare with legacy media industries? What economic drivers steer the media economy? How do business and political interests influence the packaging and selling of news and entertainment media? Student address these and other questions while applying their insights to the analyses of specific media business case studies. We examine the dynamics of media by noticing how news, social media, and entertainment businesses are structured and the the cultural work they do. The course emphasizes the basic economics of the media business and the relationship between content and distribution in a market context. Readings, guest speakers, and creation of a hypothetical start-up provide students with a broad understanding of the current media environment.

College: Schools of Public Engagement (NS)

Department: Communication (NCOM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 21

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:28pm EST 2/7/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 1/23/2023 - 5/17/2023
The Media Business
Fall 2022
Taught By: Amotz Zakai
Section: A

CRN: 7178

Credits: 3

An exploration of the work of media industries and the complex of factors that make the business of media so distinctive. In what ways has the media business evolved in the past 25 years? How do emergent media business models compare with legacy media industries? What economic drivers steer the media economy? How do business and political interests influence the packaging and selling of news and entertainment media? Student address these and other questions while applying their insights to the analyses of specific media business case studies. We examine the dynamics of media by noticing how news, social media, and entertainment businesses are structured and the the cultural work they do. The course emphasizes the basic economics of the media business and the relationship between content and distribution in a market context. Readings, guest speakers, and creation of a hypothetical start-up provide students with a broad understanding of the current media environment.

College: Schools of Public Engagement (NS)

Department: Communication (NCOM)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 21

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 10:28pm EST 2/7/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 8/29/2022 - 12/18/2022