NMDM
5301

Media Economics

Schools of Public Engagement: Media Studies

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Media Economics
Spring 2023
Taught By: Spencer Grimes
Section: A

CRN: 4047

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to graduate students in the School of Media Studies and to students in the Impact Entrepreneurship minor only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 15

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:08am EST 2/6/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 1/23/2023 - 5/17/2023
Media Economics
Spring 2023
Taught By: Mark Walton
Section: B

CRN: 5175

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to graduate students in the School of Media Studies and to students in the Impact Entrepreneurship minor only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:08am EST 2/6/2023

Meeting Info:
Days: Tuesday
Times: 4:00pm - 5:50pm
Building: Johnson/Kaplan 66 West 12th
Room: 518
Date Range: 1/24/2023 - 5/9/2023
Media Economics
Fall 2022
Taught By: Spencer Grimes and Neyda Martinez
Section: A

CRN: 3831

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to graduate students in the School of Media Studies and to students in the Impact Entrepreneurship minor only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 20

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:08am EST 2/6/2023

Meeting Info:
Building: Online Course
Room: 999
Date Range: 8/29/2022 - 12/18/2022
Media Economics
Fall 2022
Taught By: Spencer Grimes and Neyda Martinez
Section: B

CRN: 12498

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to graduate students in the School of Media Studies and to students in the Impact Entrepreneurship minor only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Synchronous

Max Enrollment: 20

Add/Drop Deadline: September 12, 2022 (Monday)

Online Withdrawal Deadline: December 18, 2022 (Sunday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 1:08am EST 2/6/2023

Meeting Info:
Days: Wednesday
Times: 4:00pm - 5:50pm
Building: Online Course
Room: 999
Date Range: 8/31/2022 - 12/7/2022