NMDM

5301

Media Economics

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students (with Restrictions)

Media Economics

Fall 2020

Taught By: Mark Walton

Section: A

CRN: 3132

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to graduate students in the School of Media Studies and to students in the Impact Entrepreneurship minor only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 20

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: Yes

Status: Open*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:36am 5/29/2020 EDT

Meeting Info:

Days: Tuesday

Times: 8:00pm - 9:50pm

Building: Online Course

Date Range: 9/1/2020 - 12/8/2020

Media Economics

Fall 2020

Taught By: Spencer Grimes

Section: B

CRN: 3831

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to graduate students in the School of Media Studies and to students in the Impact Entrepreneurship minor only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: September 14, 2020 (Monday)

Online Withdrawal Deadline: November 22, 2020 (Sunday)

Seats Available: Yes

Status: Open*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:36am 5/29/2020 EDT

Meeting Info:

Building: Online Course

Date Range: 8/31/2020 - 12/19/2020

Media Economics

Spring 2020

Taught By: David Lieberman

Section: A

CRN: 5175

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to students in the Impact Entrepreneurship minor, Master of Science in Media Management, or the graduate certificate in Media Management only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Add/Drop Deadline: February 3, 2020 (Monday)

Online Withdrawal Deadline: May 13, 2020 (Wednesday)

Seats Available: Yes

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:37am 5/29/2020 EDT

Meeting Info:

Days: Thursday

Times: 6:00pm - 7:50pm

Building: TBD

Room: TBD

Date Range: 1/23/2020 - 5/7/2020

Media Economics

Spring 2020

Taught By: Spencer Grimes

Section: B

CRN: 4047

Credits: 3

The course is designed to introduce you to the business end of the media industry, and to equip you with skills that you will find useful, wherever your career in media may take you. In this course, you will learn: how markets are organized in each of the five major segments of the media industry (publishing, broadcast, movies, music, and the internet), and what this means for consumers and firms that operate in the media space; the fundamentals of the business model(s) that predominate in each market segment, including how firms generate revenue, incur costs, and manage profitability, and how market dynamics differ among the various segments; the financial and operating characteristics of media segments and their dominant players; how decision-making, assessing risk, investing for future returns is done in media industries, and how business success (or failure) is measured; and how the internet is rapidly changing the business landscape for media firms. The focus of the course will be on the business fundamentals associated with the production and distribution of entertainment and news content, the contribution of the players along each segments value chain, and on the dynamics of consumer demand for media products. If this is your first business or econ course-not to worry-this class focuses on the basics of firm and consumer behavior in the media space, and will require only light quantitative analysis.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to students in the Impact Entrepreneurship minor, Master of Science in Media Management, or the graduate certificate in Media Management only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 15

Add/Drop Deadline: February 3, 2020 (Monday)

Online Withdrawal Deadline: May 13, 2020 (Wednesday)

Seats Available: No

Status: Closed*

*Status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:37am 5/29/2020 EDT

Meeting Info:

Building: Online Course

Date Range: 1/21/2020 - 5/10/2020