NMDM

5314

Media Sales and Sales Management

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Graduate Course

Degree Students (with Restrictions)

Media Sales&Sales Management

Spring 2020

Taught By: Charles Warner

Section: A

CRN: 5534

Credits: 3

Students who desire a career in media at any level will benefit from knowledge of the media sales and management processes. The dynamics of the media business are undergoing constant and rapid change. The emergence of new technologies has created opportunities for marketers and advertisers to employ new strategies and tactics to influence their customers and prospects. Regardless of these changing paradigms, advertising sales remain the primary revenue and profit driver of most media outlets. In addition, a career beginning in sales has and continues to be the quickest track to senior management in most media companies. This course introduces the students to the principles of media sales, media sales management and leadership.

This section is open to Master of Science and graduate certificate Media Management students only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 20

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:26pm 7/20/2019

Meeting Info:

Days: TBD

Times: TBD

Building: Online Course

Room: TBD

Date Range: 1/21/2020 - 5/10/2020

Media Sales&Sales Management

Fall 2019

Taught By: Charles Warner

Section: A

CRN: 1640

Credits: 3

Students who desire a career in media at any level will benefit from knowledge of the media sales and management processes. The dynamics of the media business are undergoing constant and rapid change. The emergence of new technologies has created opportunities for marketers and advertisers to employ new strategies and tactics to influence their customers and prospects. Regardless of these changing paradigms, advertising sales remain the primary revenue and profit driver of most media outlets. In addition, a career beginning in sales has and continues to be the quickest track to senior management in most media companies. This course introduces the students to the principles of media sales, media sales management and leadership.

This section is open to Master of Science and graduate certificate Media Management students only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 2:26pm 7/20/2019

Meeting Info:

Days: Thursday

Times: 6:00pm - 7:50pm

Building: 6 East 16th Street

Room: 1001

Date Range: 8/29/2019 - 12/12/2019