Media Sales and Sales Management
Schools of Public Engagement: Media
CRN: 5534
Credits: 3
Students who desire a career in media at any level will benefit from knowledge of the media sales and management processes. The dynamics of the media business are undergoing constant and rapid change. The emergence of new technologies has created opportunities for marketers and advertisers to employ new strategies and tactics to influence their customers and prospects. Regardless of these changing paradigms, advertising sales remain the primary revenue and profit driver of most media outlets. In addition, a career beginning in sales has and continues to be the quickest track to senior management in most media companies. This course introduces the students to the principles of media sales, media sales management and leadership.
College: Schools of Public Engagement (NS)
Department: Media (MED)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: In-Person
Max Enrollment: 15
Add/Drop Deadline: February 3, 2025 (Monday)
Online Withdrawal Deadline: April 15, 2025 (Tuesday)
Seats Available: No
Status: Waitlist*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:18pm EST 11/5/2024