NMDM
5314

Media Sales and Sales Management

Schools of Public Engagement: Media

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Media Sales&Sales Management
Spring 2024
Taught By: Court Stroud
Section: A

CRN: 5534

Credits: 3

Students who desire a career in media at any level will benefit from knowledge of the media sales and management processes. The dynamics of the media business are undergoing constant and rapid change. The emergence of new technologies has created opportunities for marketers and advertisers to employ new strategies and tactics to influence their customers and prospects. Regardless of these changing paradigms, advertising sales remain the primary revenue and profit driver of most media outlets. In addition, a career beginning in sales has and continues to be the quickest track to senior management in most media companies. This course introduces the students to the principles of media sales, media sales management and leadership.

This section is open to graduate students in the School of Media Studies only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 16

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:20pm EST 3/1/2024

Meeting Info:
Days: Tuesday
Times: 6:00pm - 7:50pm
Building: 6 East 16th Street
Room: 901
Date Range: 1/23/2024 - 5/7/2024