NMDM
5315

Managing Innovation in Media

Schools of Public Engagement: Media

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Managing Innovation in Media
Fall 2024
Taught By: Megan Sanchez-Warner
Section: A

CRN: 7192

Credits: 3

In this course, students will use creativity and innovation to explore and address modern management problems in a changing media world. According to Richard Florida, author of The Rise of the Creative Class, "Human creativity is the ultimate economic resource." This concept is especially valid in the media where content is king - primarily telling stories (news and entertainment) that resonate with audiences - and content is primarily created by collaborative teams, not by individual artists working alone. Media content is also driven by innovation and collaboration; it must be continually new, different, and engaging. Because "every creative journey begins with a problem," in this course, students will use their inner, creative selves to devise innovative media solutions to socially valuable problems.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
This section is open to graduate students in the School of Media Studies and to students in the Impact Entrepreneurship minor only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:42pm EDT 3/18/2024

Meeting Info:
Days: Thursday
Times: 4:00pm - 5:50pm
Building: TBD
Room: TBD
Date Range: 8/29/2024 - 12/5/2024