Managing Innovation in Media

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Graduate Course

Degree Students (with Restrictions)

Managing Innovation in Media

Spring 2019

Taught By: Neyda Martinez and Charles Warner

Section: A

CRN: 7084

Credits: 3

In this course, students will use creativity and innovation to explore and address modern management problems in a changing media world. According to Richard Florida, author of The Rise of the Creative Class, "Human creativity is the ultimate economic resource." This concept is especially valid in the media where content is king - primarily telling stories (news and entertainment) that resonate with audiences - and content is primarily created by collaborative teams, not by individual artists working alone. Media content is also driven by innovation and collaboration; it must be continually new, different, and engaging. Because "every creative journey begins with a problem," in this course, students will use their inner, creative selves to devise innovative media solutions to socially valuable problems.

This section is open to Master of Science and graduate certificate Media Management students only. All other graduate students may request access three weeks before the start of the course by emailing mediastudiesadvising@newschool.edu.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 11:00am 1/18/2019

Meeting Info:

Days: Thursday

Times: 6:00pm - 7:50pm

Building: 6 East 16th Street

Room: 908

Date Range: 1/24/2019 - 5/9/2019