NMDM
5328

Media Dealmaking

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Media Dealmaking
Fall 2026
Taught By: Lynn Oberlander
Section: A

CRN: 5766

Credits: 3

This course is designed to give students in the media industry an introduction to doing deals involving partnerships, authoring, content licensing and/or reselling (both for publishers, and resellers, of content), co-marketing, outsourcing, joint ventures, and acquisitions. We will explore common deal structures, terms, transactional frameworks, and the negotiating and contract drafting process. By the course's end, students will have the tools to analyze common deals involving media products and related services, know the basics of negotiation strategy and tactics, and be capable of developing basic deal term sheets. The course will employ text and internet resources, lecturer notes, spreadsheets, and case studies; students should have a knowledge of basic financial accounting, common business terms, some familiarity with copyright conventions, and Excel.

This course counts as an elective course for the Graduate Minor in Impact Entrepreneurship.
Open to: Graduate students in the Media Management and Media Studies programs, and Impact Entrepreneurship minors only. Other Graduate students and Undergraduate Media Studies students may request permission to enter the course via the Parsons permission request form. All other undergraduates are not permitted. Pre-Requisite(s): Strongly recommend NMDM 5303 Media Management & Leadership and NMDM 5301 Media Ecnomics.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Repeat Limit: N/A

Add/Drop Deadline: September 8, 2026 (Tuesday)

Online Withdrawal Deadline: November 16, 2026 (Monday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 7:20pm EDT 3/18/2026

Meeting Info:
Days: Tuesday
Times: 6:00pm - 7:50pm
Building: TBD
Room: TBD
Date Range: 8/26/2026 - 12/14/2026