Multicultural Media Business

Schools of Public Engagement: Media

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Multicultural Media Business
Spring 2024
Taught By: Mark Walton
Section: A

CRN: 8540

Credits: 3

Currently, multicultural consumers -- Hispanic, African American and Asian American -- make up almost 40% of the U.S. population and U.S. multicultural media companies serving this market will generate revenues of over $28 billion. This course will provide an overview of the multicultural media arena by examining select companies and their leadership. The companies will span print, TV, online publishing and digital platforms. Each entity will be examined from three (3) different aspects: 1. How the editorial/entertainment product is created; 2. How the entities operate and are marketed; 3. How the business generates revenue.

This section is open to graduate students in the School of Media Studies only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:50pm EST 2/26/2024

Meeting Info:
Days: Tuesday
Times: 8:00pm - 9:50pm
Building: 6 East 16th Street
Room: 1001
Date Range: 1/23/2024 - 5/7/2024