Multicultural Media Business

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students (with Restrictions)

Multicultural Media Business

Spring 2023

Taught By: Mark Walton

Section: A

CRN: 8540

Credits: 3

Currently, multicultural consumers -- Hispanic, African American and Asian American -- make up almost 40% of the U.S. population and U.S. multicultural media companies serving this market will generate revenues of over $28 billion. This course will provide an overview of the multicultural media arena by examining select companies and their leadership. The companies will span print, TV, online publishing and digital platforms. Each entity will be examined from three (3) different aspects: 1. How the editorial/entertainment product is created; 2. How the entities operate and are marketed; 3. How the business generates revenue.

This section is open to graduate students in the School of Media Studies only. All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:14pm EST 12/3/2022

Meeting Info:

Days: Tuesday

Times: 8:00pm - 9:50pm

Building: Johnson/Kaplan 66 West 12th

Room: 002

Date Range: 1/24/2023 - 5/9/2023