Strategic Content Management

Schools of Public Engagement: Media

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
Strategic Content Management
Spring 2024
Taught By: David Lieberman
Section: A

CRN: 5374

Credits: 3

This course explores the strategies effective managers use to make the most of content that's already created, or reimagine news and entertainment operations to stand out in a crowded marketplace. From class studies and experts in the field, you learn best practices to deliver experiences that audiences value, enhance your organization's credibility, and meet financial goals. You investigate options for organizing teams, and how your choices can influence outcomes. The course examines ways to frame strategies as clear and compelling narratives that galvanize co-workers, focus teams on common goals, win support from leadership — and, ultimately, that can be used to attract customers. These skills are relevant for all media managers, from those launching start-ups to those who must reinvigorate existing content for an era of digital convergence. You demonstrate your understanding of the subject with a team project proposing practical solutions to specific challenges involving companies that produce news, video programming, movies, and music.

This section is open to graduate students in the School of Media Studies only.  All non-major Graduate students and Undergraduate SPE Media Studies students may request permission to enter the course three-weeks before classes start by emailing mediastudiesadvising@newschool.edu. Undergraduate SPE Media Studies students will need to have written instructor permission to be approved. All other undergraduates are not permitted.

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 12:10pm EDT 5/20/2024

Meeting Info:
Days: Thursday
Times: 4:00pm - 5:50pm
Building: 68 5th Ave
Room: 104
Date Range: 1/25/2024 - 5/9/2024