NMDM

5335

Strategic Content Management

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Graduate Course

Degree Students (with Restrictions)

Strategic Content Management

Spring 2019

Taught By: David Lieberman

Section: A

CRN: 6863

Credits: 3

This course explores the strategies effective managers use to make the most of content that's already created, or reimagine news and entertainment operations to stand out in a crowded marketplace. From class studies and experts in the field, you learn best practices to deliver experiences that audiences value, enhance your organization's credibility, and meet financial goals. You investigate options for organizing teams, and how your choices can influence outcomes. The course examines ways to frame strategies as clear and compelling narratives that galvanize co-workers, focus teams on common goals, win support from leadership — and, ultimately, that can be used to attract customers. These skills are relevant for all media managers, from those launching start-ups to those who must reinvigorate existing content for an era of digital convergence. You demonstrate your understanding of the subject with a team project proposing practical solutions to specific challenges involving companies that produce news, video programming, movies, and music.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Enrollment Status: Closed*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:05am 12/11/2018

Meeting Info:

Days: Thursday

Times: 8:00pm - 9:50pm

Building: TBD

Room: TBD

Date Range: 1/24/2019 - 5/9/2019

Strategic Content Management

Fall 2018

Taught By: David Lieberman

Section: A

CRN: 7632

Credits: 3

This course explores the strategies effective managers use to make the most of content that's already created, or reimagine news and entertainment operations to stand out in a crowded marketplace. From class studies and experts in the field, you learn best practices to deliver experiences that audiences value, enhance your organization's credibility, and meet financial goals. You investigate options for organizing teams, and how your choices can influence outcomes. The course examines ways to frame strategies as clear and compelling narratives that galvanize co-workers, focus teams on common goals, win support from leadership — and, ultimately, that can be used to attract customers. These skills are relevant for all media managers, from those launching start-ups to those who must reinvigorate existing content for an era of digital convergence. You demonstrate your understanding of the subject with a team project proposing practical solutions to specific challenges involving companies that produce news, video programming, movies, and music.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Max Enrollment: 20

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:00am 12/11/2018

Meeting Info:

Days: Thursday

Times: 8:00pm - 9:50pm

Building: 6 East 16th Street

Room: 705

Date Range: 8/30/2018 - 12/13/2018