The Role of the Music Curator and Music Supervisor in Media has become a distinctive, significant, and all-encompassing creative meets business force, and influencer, in the modern landscape, where music intersects culture and music consumption. The role has necessitated curators to be equally skilled/expert in the creative realm as they are in the business, music rights and budgetary negotiation realm – thus demanding an equal utilization of the left brain and the right brain. This role has ascended over the last 20 years from a cool music gig into that of an omniscient Gatekeeper in the music metaverse as well as an important Tastemaker in culture and entertainment. Music executive and veteran professor Josh Rabinowitz, a Music Supervisor and Curator himself over the last 25 years, who has produced over 10,000 tracks for brands, social media, marketing, film, tv and major and indie recording labels, delves deeply into the process, craft, business aspects of music licensing and sync, and trends – past, present and future – in this ever-important and evolving space. His total revenue for clients, brands and creators in the space has exceeded into the high 8 figures during this period reflects the intensity of the curatorial space in the music business