NMDM
5401

The Producer's Craft

Parsons School of Design: School of Design Strategies

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students (with Restrictions)
The Producer's Craft
Fall 2026
Taught By: Andy Bobrow
Section: A

CRN: 4004

Credits: 3

Producing is a high-stakes game that encompasses an eclectic web of disciplines. The pace is fast and a gap in knowledge can mean a project's failure. This utilitarian course offers survival skills--the basic producer chops--required by television, film, advertising, and interactive environments. It is based on a fundamental assumption that collaboration works: in idea development, in project execution, and in amassing specific knowledge upon which success depends. With concrete reference to case studies plus visits with guest practitioners, the course will track these ten steps in the realization of any large project: 1. Conceptualization & Pitching; 2. Defining Resources & Deliverables; 3. Building a Production Plan; 4. Budgeting; 5. Legal Affairs & Business Deals; 6. Staffing & Gear; 7. Creative Management (including how to Manage Up); 8. Production (studio &location); 9. Posting and Special Effects; and, 10. Finishing (Testing, Archiving, Press, Marketing, etc.). Students will partner up in developing and pitching a project of their own choosing. This will yield a full proposal with complete production plan capable of immediate implementation. The class will also work as teams in a collective mapping of media industry sectors and their career opportunities.

Open to: MS Media Management and MA Media Studies majors only; others by permission of the MS Media Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Parsons School of Design (PS)

Department: School of Design Strategies (SDS)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Repeat Limit: N/A

Add/Drop Deadline: September 8, 2026 (Tuesday)

Online Withdrawal Deadline: November 16, 2026 (Monday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:08pm EDT 3/15/2026

Meeting Info:
Days: Wednesday
Times: 6:00pm - 7:50pm
Building: TBD
Room: TBD
Date Range: 8/26/2026 - 12/14/2026
The Producer's Craft
Spring 2026
Taught By: Andy Bobrow
Section: A

CRN: 3686

Credits: 3

Producing is a high-stakes game that encompasses an eclectic web of disciplines. The pace is fast and a gap in knowledge can mean a project's failure. This utilitarian course offers survival skills--the basic producer chops--required by television, film, advertising, and interactive environments. It is based on a fundamental assumption that collaboration works: in idea development, in project execution, and in amassing specific knowledge upon which success depends. With concrete reference to case studies plus visits with guest practitioners, the course will track these ten steps in the realization of any large project: 1. Conceptualization & Pitching; 2. Defining Resources & Deliverables; 3. Building a Production Plan; 4. Budgeting; 5. Legal Affairs & Business Deals; 6. Staffing & Gear; 7. Creative Management (including how to Manage Up); 8. Production (studio &location); 9. Posting and Special Effects; and, 10. Finishing (Testing, Archiving, Press, Marketing, etc.). Students will partner up in developing and pitching a project of their own choosing. This will yield a full proposal with complete production plan capable of immediate implementation. The class will also work as teams in a collective mapping of media industry sectors and their career opportunities.

Open to: MS Media Management and MA Media Studies majors only; others by permission of the MS Media Management program.
Prerequisites: No Prerequisites
Co-Requisites: No Co-requisites

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: In-Person

Max Enrollment: 15

Repeat Limit: N/A

Add/Drop Deadline: February 3, 2026 (Tuesday)

Online Withdrawal Deadline: April 14, 2026 (Tuesday)

Seats Available: No

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:10pm EDT 3/15/2026

Meeting Info:
Days: Wednesday
Times: 6:00pm - 7:50pm
Building: Academic Entrance 63 Fifth Ave
Room: L101
Date Range: 1/21/2026 - 5/12/2026