This course focuses on developing specific research methods skills used in media anaytics. Students acquire the necessary skills to develop samples for media research and to conduct original research by focusing on two research methods: interviewing and focus groups. Analytics is sometimes seen as purely quantitative, but interviewing and focus groups are invaluable qualitative methods for uncovering user's media experiences. That knowledge can then help determine what data to analyze. Students will do original research by learning about sampling strategies, then applying those to either interviews or focus groups.