NMDS
5010

Media Research Methods

Schools of Public Engagement: Media

Liberal Arts
Undergraduate Course
Graduate Course
Degree Students
Media Research Methods
Fall 2024
Taught By: Lauhona Ganguly
Section: A

CRN: 15778

Credits: 3

This course focuses on developing specific research methods skills used in media anaytics. Students acquire the necessary skills to develop samples for media research and to conduct original research by focusing on two research methods: interviewing and focus groups. Analytics is sometimes seen as purely quantitative, but interviewing and focus groups are invaluable qualitative methods for uncovering user's media experiences. That knowledge can then help determine what data to analyze. Students will do original research by learning about sampling strategies, then applying those to either interviews or focus groups.

Media Studies courses are open to all graduate students. Undergraduate Juniors and Seniors with permission from the instructor and BA/MA Media studies students should email mediastudiesadvising@newschool.edu for access.

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Seminar (R)

Modality: Online - Asynchronous

Max Enrollment: 15

Add/Drop Deadline: September 9, 2024 (Monday)

Online Withdrawal Deadline: November 17, 2024 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 4:38am EDT 6/21/2024

Meeting Info:
Building: Online Course
Room: 999
Date Range: 8/26/2024 - 12/15/2024