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NMDS

5010

Media Research Methods

Schools of Public Engagement: Media Studies

Liberal Arts

Undergraduate Course

Graduate Course

Degree Students

Media Research Methods

Fall 2018

Taught By: Lauhona Ganguly

Section: A

CRN: 4694

Credits: 3

This course focuses on developing specific research methods skills used in media anaytics. Students acquire the necessary skills to develop samples for media research and to conduct original research by focusing on two research methods: interviewing and focus groups. Analytics is sometimes seen as purely quantitative, but interviewing and focus groups are invaluable qualitative methods for uncovering user's media experiences. That knowledge can then help determine what data to analyze. Students will do original research by learning about sampling strategies, then applying those to either interviews or focus groups.

Media Studies courses are open to all graduate students. Undergraduate Juniors and Seniors with permission from the instructor and BA/MA Media studies students should email mediastudiesadvising@newschool.edu for access.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: Online (DL)

Course Format: Seminar (R)

Max Enrollment: 15

Enrollment Status: Open*

*Enrollment status information is updated every five minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 5:03pm 10/19/2018

Meeting Info:

Days: TBD

Times: 12:00am - 12:00am

Building: Online Course

Room: TBD

Date Range: 8/27/2018 - 12/18/2018