Media Research Methods
Schools of Public Engagement: Media
CRN: 15778
Credits: 3
This course focuses on developing specific research methods skills used in media anaytics. Students acquire the necessary skills to develop samples for media research and to conduct original research by focusing on two research methods: interviewing and focus groups. Analytics is sometimes seen as purely quantitative, but interviewing and focus groups are invaluable qualitative methods for uncovering user's media experiences. That knowledge can then help determine what data to analyze. Students will do original research by learning about sampling strategies, then applying those to either interviews or focus groups.
College: Schools of Public Engagement (NS)
Department: Media (MED)
Campus: New York City (GV)
Course Format: Seminar (R)
Modality: Online - Asynchronous
Max Enrollment: 15
Add/Drop Deadline: September 9, 2024 (Monday)
Online Withdrawal Deadline: November 17, 2024 (Sunday)
Seats Available: Yes
Status: Closed*
* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 8:00pm EST 12/11/2024