In this course, students develop a high-quality, professional digital experience (DX) project (e.g., website/landing page, app prototype, etc.) around a concept of their choosing. Students first formalize their idea through a pitch deck, target personas, and user journeys. They then create a distinct brand identity for their project – including logo, palette, typography, visual langguage, and brand story. These elements are articulated through a realized digital project. The course reviews a broad range of topics, including information architecture/site mapping, content strategy, wireframing, video scripting and production, content and media creation, site performance, search engine optimization (SEO), mobile responsiveness, accessibility, and more. In addition, students learn digital marketing strategies, tactics, and tools that can be used to promote their projects and build their audience through digital ads and social media. The course examines and critiques design examples, DX best practices, case studies, industry trends, and the latest tools and platforms, including generative AI and machine learning. Students are taught how to design digital touchpoints across various channels (web, mobile, chat, email, social) to enhance ambient user experiences. Projects are created using easy-to-use tools such as Adobe XD and Wix, focusing less on coding and technical development and more on building a compelling content strategy, powerful brand ID, and applying UX best practices to create an engaging digital experience

This course enables students to finish a high-quality, professional digital experience (DX) project around a concept of their choosing. Students first formalize their idea through a pitch deck, target personas, and digital channel user experience journeys. They create a distinct brand identity for their project – including logo, palette, typography, visual language, and brand story – and articulate it through a short video and a fully realized website. The course covers the entire process of building and launching a professional website in Wordpress: information architecture/sitemap, wireframes, content and media creation, domain management, hosting, SSL, speed optimization, and search engine optimization (SEO). Students learn how to make their websites mobile responsive, accessibility compliant, and performance-optimized for conversions through analytics and A/B testing. Students also learn digital marketing strategies, tactics, and tools to promote their projects and build their audience via ads and social media. The course examines and critiques design examples, DX best practices, case studies, industry trends, and the latest tools and platforms. Students learn how to design digital touchpoints across different channels (web, mobile, chat, email, social, VR/AR) for better ambient user experiences. Course content also includes how artificial intelligence (AI), machine learning (ML), automation, and data and analytics shape smarter DX design. The course focuses less on coding and more on the overall understanding and delivery of extraordinary digital experiences. The course was formerly titled "Projects: Interactive Design."