This course enables students to finish a high-quality, professional digital experience (DX) project around a concept of their choosing. Students first formalize their idea through a pitch deck, target personas, and digital channel user experience journeys. They create a distinct brand identity for their project – including logo, palette, typography, visual language, and brand story – and articulate it through a short video and a fully realized website. The course covers the entire process of building and launching a professional website in Wordpress: information architecture/sitemap, wireframes, content and media creation, domain management, hosting, SSL, speed optimization, and search engine optimization (SEO). Students learn how to make their websites mobile responsive, accessibility compliant, and performance-optimized for conversions through analytics and A/B testing. Students also learn digital marketing strategies, tactics, and tools to promote their projects and build their audience via ads and social media. The course examines and critiques design examples, DX best practices, case studies, industry trends, and the latest tools and platforms. Students learn how to design digital touchpoints across different channels (web, mobile, chat, email, social, VR/AR) for better ambient user experiences. Course content also includes how artificial intelligence (AI), machine learning (ML), automation, and data and analytics shape smarter DX design. The course focuses less on coding and more on the overall understanding and delivery of extraordinary digital experiences. The course was formerly titled "Projects: Interactive Design."

This course enables students to finish a high-quality, professional digital experience (DX) project around a concept of their choosing. Students first formalize their idea through a pitch deck, target personas, and digital channel user experience journeys. They create a distinct brand identity for their project – including logo, palette, typography, visual language, and brand story – and articulate it through a short video and a fully realized website. The course covers the entire process of building and launching a professional website in Wordpress: information architecture/sitemap, wireframes, content and media creation, domain management, hosting, SSL, speed optimization, and search engine optimization (SEO). Students learn how to make their websites mobile responsive, accessibility compliant, and performance-optimized for conversions through analytics and A/B testing. Students also learn digital marketing strategies, tactics, and tools to promote their projects and build their audience via ads and social media. The course examines and critiques design examples, DX best practices, case studies, industry trends, and the latest tools and platforms. Students learn how to design digital touchpoints across different channels (web, mobile, chat, email, social, VR/AR) for better ambient user experiences. Course content also includes how artificial intelligence (AI), machine learning (ML), automation, and data and analytics shape smarter DX design. The course focuses less on coding and more on the overall understanding and delivery of extraordinary digital experiences. The course was formerly titled "Projects: Interactive Design."