In this course, students develop a high-quality, professional digital experience (DX) project (e.g., website/landing page, app prototype, etc.) around a concept of their choosing. Students first formalize their idea through a pitch deck, target personas, and user journeys. They then create a distinct brand identity for their project – including logo, palette, typography, visual langguage, and brand story. These elements are articulated through a realized digital project. The course reviews a broad range of topics, including information architecture/site mapping, content strategy, wireframing, video scripting and production, content and media creation, site performance, search engine optimization (SEO), mobile responsiveness, accessibility, and more. In addition, students learn digital marketing strategies, tactics, and tools that can be used to promote their projects and build their audience through digital ads and social media. The course examines and critiques design examples, DX best practices, case studies, industry trends, and the latest tools and platforms, including generative AI and machine learning. Students are taught how to design digital touchpoints across various channels (web, mobile, chat, email, social) to enhance ambient user experiences. Projects are created using easy-to-use tools such as Adobe XD and Wix, focusing less on coding and technical development and more on building a compelling content strategy, powerful brand ID, and applying UX best practices to create an engaging digital experience