NMDS

5531

Projects: Digital Experience Design

Schools of Public Engagement: Media Studies

Non-Liberal Arts

Undergraduate Course

Graduate Course

Degree Students

Digital Experience Design

Spring 2023

Taught By: Jamie Dwyer

Section: A

CRN: 13944

Credits: 3

This course enables students to finish a high-quality, professional digital experience (DX) project around a concept of their choosing. Students first formalize their idea through a pitch deck, target personas, and digital channel user experience journeys. They create a distinct brand identity for their project – including logo, palette, typography, visual language, and brand story – and articulate it through a short video and a fully realized website. The course covers the entire process of building and launching a professional website in Wordpress: information architecture/sitemap, wireframes, content and media creation, domain management, hosting, SSL, speed optimization, and search engine optimization (SEO). Students learn how to make their websites mobile responsive, accessibility compliant, and performance-optimized for conversions through analytics and A/B testing. Students also learn digital marketing strategies, tactics, and tools to promote their projects and build their audience via ads and social media. The course examines and critiques design examples, DX best practices, case studies, industry trends, and the latest tools and platforms. Students learn how to design digital touchpoints across different channels (web, mobile, chat, email, social, VR/AR) for better ambient user experiences. Course content also includes how artificial intelligence (AI), machine learning (ML), automation, and data and analytics shape smarter DX design. The course focuses less on coding and more on the overall understanding and delivery of extraordinary digital experiences. The course was formerly titled "Projects: Interactive Design."

Pre-Requisite: Media Design (NMDS 5008), or Media Practices: User Experience Design & Prototyping (NMDS 5427), or instructor permission. Media Studies courses are open to all graduate students. Undergraduate Juniors and Seniors, with permission from the instructor, and BA/MA Media studies students should email mediastudiesadvising@newschool.edu for access.

College: Schools of Public Engagement (NS)

Department: Media Studies (NMDS)

Campus: New York City (GV)

Course Format: Studio (S)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: February 5, 2023 (Sunday)

Online Withdrawal Deadline: April 16, 2023 (Sunday)

Seats Available: Yes

Status: Open*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 3:56am EST 11/29/2022

Meeting Info:

Days: Thursday

Times: 7:00pm - 9:40pm

Building: 6 East 16th Street

Room: 602

Date Range: 1/26/2023 - 5/11/2023