NMDS
5531

Projects: Digital Experience Design

Schools of Public Engagement: Media

Non-Liberal Arts
Undergraduate Course
Graduate Course
Degree Students
Digital Experience Design
Spring 2024
Taught By: Jamie Dwyer
Section: A

CRN: 13944

Credits: 3

In this course, students develop a high-quality, professional digital experience (DX) project (e.g., website/landing page, app prototype, etc.) around a concept of their choosing. Students first formalize their idea through a pitch deck, target personas, and user journeys. They then create a distinct brand identity for their project – including logo, palette, typography, visual langguage, and brand story. These elements are articulated through a realized digital project. The course reviews a broad range of topics, including information architecture/site mapping, content strategy, wireframing, video scripting and production, content and media creation, site performance, search engine optimization (SEO), mobile responsiveness, accessibility, and more. In addition, students learn digital marketing strategies, tactics, and tools that can be used to promote their projects and build their audience through digital ads and social media. The course examines and critiques design examples, DX best practices, case studies, industry trends, and the latest tools and platforms, including generative AI and machine learning. Students are taught how to design digital touchpoints across various channels (web, mobile, chat, email, social) to enhance ambient user experiences. Projects are created using easy-to-use tools such as Adobe XD and Wix, focusing less on coding and technical development and more on building a compelling content strategy, powerful brand ID, and applying UX best practices to create an engaging digital experience

Pre-Requisite: Media Design (NMDS 5008), or Media Practices: User Experience Design & Prototyping (NMDS 5427), or instructor permission. Media Studies courses are open to all graduate students. Undergraduate Juniors and Seniors, with permission from the instructor, and BA/MA Media studies students should email mediastudiesadvising@newschool.edu for access.

College: Schools of Public Engagement (NS)

Department: Media (MED)

Campus: New York City (GV)

Course Format: Studio (S)

Modality: In-Person

Max Enrollment: 15

Add/Drop Deadline: February 4, 2024 (Sunday)

Online Withdrawal Deadline: April 16, 2024 (Tuesday)

Seats Available: Yes

Status: Closed*

* Status information is updated every few minutes. The status of this course may have changed since the last update. Open seats may have restrictions that will prevent some students from registering. Updated: 6:58pm EDT 4/17/2024

Meeting Info:
Days: Wednesday
Times: 7:00pm - 9:40pm
Building: 6 East 16th Street
Room: 703
Date Range: 1/24/2024 - 5/8/2024